Mozaik
Logo Design | Branding | Collateral | Web Design | Marketing Strategy
Briefing
Mozaik is a tiles and bathroom shop founded in 1981 in Keszthely, Hungary. Its branding was starting to become outdated and was in need of a modern redesign, while still keeping the important heritage elements such as the base colour and unique building shape.
Solution
The new branding combines Mozaik’s heritage with clean typography and graphics that complement the displays in the shop. This rebranding was carried out for the logo, collateral, promotional items, website and even social media strategies. Finally, Mozaik received an extensive brand guidelines book to ensure that future applications stay coherent with the current ones.
First logo concepts
The new logo
Logo symbol construction
Old vs new
Logo animation - to be used at the end of a video ad
Collateral designs
Loyalty cards
Promotional poster
Newspaper ad
Facebook cover designs and newsletter template
Trendline logo and sign - the branding for Mozaik's exclusive product line
Website design
Mobile website
Snippet from the brand guidelines book
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