![Mozaik logo on the shop](../images/mozaik/portfolio-branding-mozaik-top.jpg)
Mozaik
Logo Design | Branding | Collateral | Web Design | Marketing Strategy
Briefing
Mozaik is a tiles and bathroom shop founded in 1981 in Keszthely, Hungary. Its branding was starting to become outdated and was in need of a modern redesign, while still keeping the important heritage elements such as the base colour and unique building shape.
Solution
The new branding combines Mozaik’s heritage with clean typography and graphics that complement the displays in the shop. This rebranding was carried out for the logo, collateral, promotional items, website and even social media strategies. Finally, Mozaik received an extensive brand guidelines book to ensure that future applications stay coherent with the current ones.
First logo concepts
![Mozaik logo first concepts](../images/mozaik/portfolio-branding-mozaik-1.jpg)
The new logo
![Mozaik logo final design](../images/mozaik/portfolio-branding-mozaik-2.jpg)
Logo symbol construction
![Mozaik logo meaning](../images/mozaik/portfolio-branding-mozaik-3.jpg)
Old vs new
![Mozaik logo old vs new comparison](../images/mozaik/portfolio-branding-mozaik-4.jpg)
Logo animation - to be used at the end of a video ad
![Mozaik logo animation](../images/mozaik/portfolio-branding-mozaik-5.gif)
Collateral designs
![Mozaik branding](../images/mozaik/portfolio-branding-mozaik-6.jpg)
Loyalty cards
![Business cards](../images/mozaik/portfolio-branding-mozaik-15.jpg)
Promotional poster
![Poster design](../images/mozaik/portfolio-branding-mozaik-7.jpg)
Newspaper ad
![Newspaper design](../images/mozaik/portfolio-branding-mozaik-8.jpg)
Facebook cover designs and newsletter template
![Facebook covers and newsletter](../images/mozaik/portfolio-branding-mozaik-9.jpg)
Trendline logo and sign - the branding for Mozaik's exclusive product line
![Trendline logo](../images/mozaik/portfolio-branding-mozaik-10.jpg)
Website design
![Website on laptop](../images/mozaik/portfolio-branding-mozaik-11.jpg)
![Website desktop pages](../images/mozaik/portfolio-branding-mozaik-12.jpg)
Mobile website
![Website mobile pages](../images/mozaik/portfolio-branding-mozaik-13.jpg)
Snippet from the brand guidelines book
![Brand guidelines book](../images/mozaik/portfolio-branding-mozaik-14.jpg)
Ready to start a project?
Let's work together!